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Retail & Franchising

‘In business for yourself, but not by yourself,’ is one of the many advantages and mantras of franchising. In addition to the comprehensive training programs, proven business systems and support services that franchisors provide franchisees with, encouraging and fostering franchisee-to-franchisee communication can also benefit individual franchisees and thus, the strength and growth of the franchise organization as a whole. Both new franchisees and experienced franchisees within the network reap the rewards that franchisee-to-franchisee communication offers. Whether the topic of conversation is competitors, market conditions, or customer service, no one can relate better, to the unique issues and accomplishments that franchisees face, than their fellow franchisees. Franchisee-to-franchisee communication builds camaraderie, is extremely validating and creates opportunities for sharing strategies for success that can ultimately help the entire organization grow and thrive.

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